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Business Lessons From a Radical Industrialist - Ray C Anderson [epub]

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Description

 							
  
  Published
2011
  
  In 1994, Ray Anderson was 60 years old and at the top of his game as founder and CEO of
Atlanta-based Interface, Inc., a modular carpet company that makes those clever carpet tiles that you may have underfoot
in your office or coveted via the company's residential brand, FLOR.
  
  That was 17 years ago - before
'green' was the compelling business imperative that it is today (for reference, oil was then $18/bbl), and frankly, the
environment was nowhere on Ray's radar. An Interface associate asked Ray to give a speech to a task force that was
forming to answer customer concerns about environmental impacts, and though he had not a clue what he would say, he
accepted. As the date for the speech grew closer, he began to sweat -- and then Paul Hawken's book, The Ecology of
Commerce, landed on his desk. The rest is green business history -- Ray read the book (he's called it a 'spear in the
chest' epiphany), his outlook was radically transformed, and he gave a speech that would put the petroleum-dependent
carpet company on a path to zero environmental footprint. 
  
  What's happened in the intervening years has
made Interface the poster child for green business, and Ray's become a bit of an eco rock star. He ditched his
gas-guzzling Jaguar in favor of a Prius, built an off-the-grid home, and today, at 76, his life is radically different
than what he would have imagined for himself at age 60. This is his story. 						

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